The promotion of the company online must be objective and a goal-oriented online marketing strategy or plan. What is common is the collaboration with numerous companies mapping the roadmap to the success of their business online.
Your online marketing plan guides you to make decisions about what kind of website is appropriate to develop, what social networks you should have a corporate profile on, what type of content you should create or what promotion strategies will be most effective in achieving your goals. These are very crucial when starting to market your business online.
Everything you invest in your online presence will be aligned with your marketing objectives and the strategic planning of your company. If you are still not clear what an online marketing plan is, below are the points that you need to be familiar with. After utilizing these points, you will realize how it can benefit you.
Initial analysis of the business. The objective of this stage of the study is to make an inventory of what you have done to promote your business on the Internet so far and what your goals that have to be met in a specific period. In this stage, it is your opportunity to collect all the critical information to know the client and his motivations through briefing and meetings. It is also at this stage that you process the information provided by the client which will define the work scenario: current situation of the company, competition, current market trends, targets, etc.
Objectives. Each plan should have at least one goal, and your online marketing plan must have a well-defined objective. The targets can be very varied: it can be to increase web traffic by 20%, increase sales by 10%, increase your subscriber’s database by two thousand contacts, open a new online distribution channel, etc.
Promotional Strategies. Once you are clear about your initial stage, target, objectives and available resources, it is now time to select the most appropriate online marketing strategies for your business.
Website development. Your website is the central personality of your company in the world wide web. You have to scrutinize the site available to verify if it is indexable, usable, sociable, accessible and compatible. Make sure to have a website that is easy to navigate and well positioned in search engines, communicated with social networks and that you can navigate from multiple devices.
SEO. This strategy is appropriate if you seek a higher number of visits and that level is maintained or increased steadily in the long term. It is the one that generates traffic at a lower cost. You can look for a good SEO agency that can assist you with this. Most companies today are looking for SEO services due to increasing number of online users.
PPC. With this strategy, you will get a quality traffic from the moment you start investing. It is recommended for startups to reinforce visibility and greater sales volume.
E-mail marketing. The goal of e-mail marketing is to act as a direct promotion channel to increase loyalty and value for the company.
Social networks. This strategy allows you to be closer to your customers. In social networks, you listen and communicate to generate a trust to satisfied customers.
Create quality content. It is often said that quantity equals quality and, in most cases, this rule does not work, especially in business. If you do not think about the fashion industry, for example. It is true that the more it is produced, the more it is consumed, but is it on its best quality? Probably within three months, you will not be able to wear the shirt you bought today. In the marketing and digital industry, one of the main objectives is engagement, customer loyalty. How are we going to get interested in the potential customer if what we write does not interest us? A single unique article, without any interesting information on it, or with which your reader does not learn anything, can cause potential customers to unfollow you.