Marketing on the dot


SEO Agency Tips: A Digital Marketing Plan That Works

The promotion of the company online must be objective and a goal-oriented online marketing strategy or plan. What is common is the collaboration with numerous companies mapping the roadmap to the success of their business online.

Your online marketing plan guides you to make decisions about what kind of website is appropriate to develop, what social networks you should have a corporate profile on, what type of content you should create or what promotion strategies will be most effective in achieving your goals. These are very crucial when starting to market your business online.

Everything you invest in your online presence will be aligned with your marketing objectives and the strategic planning of your company. If you are still not clear what an online marketing plan is, below are the points that you need to be familiar with. After utilizing these points, you will realize how it can benefit you.

Initial analysis of the business. The objective of this stage of the study is to make an inventory of what you have done to promote your business on the Internet so far and what your goals that have to be met in a specific period. In this stage, it is your opportunity to collect all the critical information to know the client and his motivations through briefing and meetings. It is also at this stage that you process the information provided by the client which will define the work scenario: current situation of the company, competition, current market trends, targets, etc.

Objectives. Each plan should have at least one goal, and your online marketing plan must have a well-defined objective. The targets can be very varied: it can be to increase web traffic by 20%, increase sales by 10%, increase your subscriber"s database by two thousand contacts, open a new online distribution channel, etc.

Promotional Strategies. Once you are clear about your initial stage, target, objectives and available resources, it is now time to select the most appropriate online marketing strategies for your business.

Website development. Your website is the central personality of your company in the world wide web. You have to scrutinize the site available to verify if it is indexable, usable, sociable, accessible and compatible. Make sure to have a website that is easy to navigate and well positioned in search engines, communicated with social networks and that you can navigate from multiple devices.

SEO. This strategy is appropriate if you seek a higher number of visits and that level is maintained or increased steadily in the long term. It is the one that generates traffic at a lower cost. You can look for a good SEO agency that can assist you with this. Most companies today are looking for SEO services due to increasing number of online users.

PPC. With this strategy, you will get a quality traffic from the moment you start investing. It is recommended for startups to reinforce visibility and greater sales volume.

E-mail marketing. The goal of e-mail marketing is to act as a direct promotion channel to increase loyalty and value for the company.

Social networks. This strategy allows you to be closer to your customers. In social networks, you listen and communicate to generate a trust to satisfied customers.

Create quality content. It is often said that quantity equals quality and, in most cases, this rule does not work, especially in business. If you do not think about the fashion industry, for example. It is true that the more it is produced, the more it is consumed, but is it on its best quality? Probably within three months, you will not be able to wear the shirt you bought today. In the marketing and digital industry, one of the main objectives is engagement, customer loyalty. How are we going to get interested in the potential customer if what we write does not interest us? A single unique article, without any interesting information on it, or with which your reader does not learn anything, can cause potential customers to unfollow you.

Related video:


Recent Strategies To Improve SEO Ranking

If you just created the website of your company or you already have it for some time but do not get to have visitors and sell your products or services, spend some time doing a good SEO strategy. It is a good marketing if done properly so it is important to make efforts to do it well.

There are many factors you have to consider when ranking a website, but this post will provide the strategies that have recently work best.

If you follow these SEO tips to position a website in 2017, you will go up a few rank in a short time.

Keyword Research

Do a good Keyword Research as it is the foundation of any SEO strategy.

Unless you have optimized your website and your content with keywords that have few searches or whose level of competition is very high.

Therefore, before making any optimization, take note of a list of keywords you want to rank. Then go to a keyword tool like KWFinder and see if you compensate use or, on the contrary. There might be other keywords that are good for marketing your products that may interest you.

The optimal choice is not to choose keywords with many searches. It is best to aim for mid and long tail keywords. While these keywords have fewer monthly searches than popular ones, have less competition with which you can deal with.

On Page SEO

On Page SEO is one of the factors that has recently become more important.

Remember that after you select your main keywords, you should use the contents that you generate. You can do it by placing them in titles, subtitles, in the body of your content in the alt attribute of images in the meta tag description, etc.

Also, the loading speed will become more important due to the continued increase in the use of a smartphone to surf the Internet. Jacksonville SEO experts have mastered on page optimization strategies that will help your site.

Friendly URL keywords

It is now more important to use the main keyword in the domain name and the URLs of other sections.

If you have not started your website, include your main keyword in your domain so you can rank it as quickly as possible. If you have a flower shop in Jacksonville, a good domain name would be

On the other hand, the remaining URLs of your website should be friendly. This means that you enter keywords that make sense to the content in the URL slug, thus avoiding the use of parameters and strange characters that a person does not understand.

If you use a CMS like WordPress, the default URLs are not friendly, so you"ll have to go to Settings> Permalinks and select the option “Post Name." Thus, every time you create a new page or article, the URL will contain the title described. However, edit the link leaving only the main keywords.

Link building

Google sees the links as recommendations. That is if a website puts a link pointing to your page, understand that you are recommending and if the Web has much relevance and authority, the linked page will climb a few positions at once, especially if it is too low.

However, these links, also called backlinks, cannot just be of any type.

There are links Do Follow and links No Follow. The first pass authority from the source page to the destination while the latter not.

As you can imagine, you want the Do Follow coming from Web sites with a higher domain authority. The higher, the greater the push up in the results.

Therefore, start getting quality links or backlinks from Web pages related to your topic and have an authority superior to your domain. Companies that offer search engine optimization in Jacksonville, FL have quality links for different niches.

CTR + Bounce

Another SEO tip that will triumph past 2017 is to lower your bounce rate and try to increase your click through rate. If users click on your pages much more than the result above you, Google will understand it as your link is better than your competition and you will rise gradually.

The bounce rate is the rate of users who come to your website and have returned to where they came without interacting with your site. This usually occurs mainly because your title announces something then do not show in the content, or because you have a problem of usability and responsiveness for some specific devices.

Google has already said that the user experience will be one of the key factors of ranking. And the CTR and bounce rate together, are one of the best indicators of this.

For example:

Imagine a user searches Google with a keyword. The person usually clicks the first and see if it was what he wanted. If the user turns to the page not found or the website is not what the user is looking for, Google will take it as a negative point for the Web.

Also, if that person goes to the second result and is browsing the website because he found what he is looking for, it will increase the CTR and lower the bounce rate for that second site. Google understood that the second result is better than the first and will change positions if this behavior is repeated with more people.

Related Video:


How To Get More Customers For Your Moving Company

Selling more through creating ads is an excellent idea to capture new customers. Sometimes you do not know where it is best to announce your product/company whether it agrees or not to attract a client. With this, this article will discuss ways on creating ads to get more customers. This article will give you some tips and tips for selecting the best or the best options for your any moving companies in Jacksonville. Remember that there are many types of places to advertise, but not everyone agrees.

What are the options to get more customers?

Joining in web directories. An excellent option is to use directory pages where you will only need your email and contact number to create your profile, and of course, some photos to put on. Sometimes these directories charge you a little more for some benefits in the portal.

Use the internet. You can hire a company to make you a web page. Also, it is advisable that when writing the content of your website you should include keywords so that your customers can find movers in Nocatee, FL more quickly.

Connect with social groups. Offering discounts to churches, hotels, schools or other non-profit organizations can get them to support you and talk to others in your business. Another alternative is to make exchanges with other businesses to put your advertising in place in return for you to advertise your signature on your website. Having a presence in social networks will not imply an investment of money.

Sign up to create an account to some of the popular social media networks. Moreover,  it is advisable to evaluate which of the networks fits more to the profile of your business. For example, Facebook and Twitter are aimed to target a young audience. Social networks have become a potent tool to promote your moving company where you will not have to invest money if you do not have enough budget. Another alternative is to open a blog or participate in online communities where you can post interesting articles to make your company/product be known.

Promotes word of mouth advertising. If you give a quality product to a customer at any time or you offer a significant discount is likely to be able to tell a friend how good your business is. Word of mouth is fundamental to start-ups most especially.

Attend trade shows or events in your industry. Trade shows are ideal to connect with people in the similar industry and make yourself known to potential buyers or other entrepreneurs with whom to collaborate. Find out about future events of this kind to be held near you, and go there with some promotional material to distribute to those you can meet there.

Create a YouTube channel. YouTube is a video platform that has more registered users today, and therefore it has also become a primary tool to promote a business or a professional brand. You should create a channel dedicated to your company. Upload in the channel your recorded videos that speak about your products or services, what a typical day in your business, etc.

Create a newsletter for your customers. Create a newsletter or newsletter to send updates about your business like launching a new facility for your company, products, offers and promotions, links to a new article you have posted if you have a blog. For this method, you will need to have a website and then sign up for a service that sends automatic newsletters (like MailChimp or Getresponse). Create a subscription on the home page of your page so that your visitors can enter their emails and subscribe.

Related video:

Some Aspects Of A Good Web Design In Jacksonville

Your website is the ultimate the face of your business. Don"t get caught up in all the bells and whistles. Make sure it looks professional, but don"t get too carried away.  You don"t want to distract your visitor from the reason they came there in the first place. Your website should stand out from all the others. It should not, however, be so different as to appear unique. It should be attractive, but its beauty is not the only important factor. Only a perfectly designed website is suitable for internet marketing and so make sure you keep in mind these facts regarding web design before you do internet marketing.

A functional design that takes the visitor effortlessly from page to page and back again is optimal.  Make sure to have a good logo design. You can ask assistance from a team in Jacksonville that offers logo design services. Getting a professional help for a logo design in Jacksonville FL is a must to let your website looks good. A good web design is all about letting visitors smile when they browse your website.

Social media marketing has become an important issue. It is the process of promoting your business or website through various social media channels. It is one of the most powerful marketing strategies. It can prove to be beneficial for many businesses. You will get attention, links and an enormous amount of traffic by applying this approach. The best part about it is one of the low-cost promotional and marketing methods. No other reasonable strategy will help you to allure more and more customers. So add Facebook and other popular social media site plugins on your website.

Next is to annotate your links. Give your viewer a good idea of where the link is going to take them before they click the link. This description may help to catch someone"s attention that would have just passed by the link because they did not know where it was going to take them.

You can also add some SEO approach in your website design. The very best time to apply SEO related efforts is when a website is being built. This is the reason that it keeps you from having to add a step in the process later.

Above tips are must-haves to have a successful digital marketing. Obviously, this is just the beginning. Other strategies such as Email marketing, CRM and project management systems will be things you will need down the road just to name a few. For now, make sure you try to do the above tips and success will soon follow.

Related video:

Why Marketing Is Important In A Business?

Administratively there are several functional areas of a company that is embodied in the organization. All are vital for the proper functioning and profitability. Sometimes, entrepreneurs, mainly small and mid-size company will give more importance to some areas such as production or accounting. However, growth should be holistic because all functional areas of an organization are equally important.

There is no use of having the best production processes or operations if the staff is not motivated, hence the Human Resources. High-quality products won"t do a company any good if expected sales are not meet, which is a marketing responsibility, which is a relatively common occurrence.

Marketing and other functional areas within a company provide various benefits to the company owners. Entrepreneurs must take into account to achieve profitability of their businesses. Here we list some advantages of having an effective marketing.

-It is the department"s responsibility to work with Advertising, Public Relations, Sales, Product Development, among others. All those departments complement each other to provide a comprehensive approach to marketing strategy.
-Detects and generates new business opportunities for the company, which has the vision to make it profitable and disseminate the existence of different products handled.
-It serves as the intermediary between the customer and the company. The department is also responsible for meeting the customer needs and at the same time for the enterprise to have profitable returns.
-It is in charge of providing publicity to the brand of the company, its products, services and thereby also increase sales and profitability.
-Manages to generate competitive advantages for the company to differentiate itself from businesses in the same industry.

Marketing is a powerful tool that can make any business grow. It can identify customer needs and treat them as people.

That is why this website is dedicated to providing entrepreneurs useful information, recent news, and tips about marketing. More articles will be published on this blog in the coming weeks and months. Feel free to send us any questions, suggestions or comments via the contact us form.

Related Video: