If you just created the website of your company or you already have it for some time but do not get to have visitors and sell your products or services, spend some time doing a good SEO strategy. It is a good marketing if done properly so it is important to make efforts to do it well.
There are many factors you have to consider when ranking a website, but this post will provide the strategies that have recently work best.
If you follow these SEO tips to position a website in 2017, you will go up a few rank in a short time.
Do a good Keyword Research as it is the foundation of any SEO strategy.
Unless you have optimized your website and your content with keywords that have few searches or whose level of competition is very high.
Therefore, before making any optimization, take note of a list of keywords you want to rank. Then go to a keyword tool like KWFinder and see if you compensate use or, on the contrary. There might be other keywords that are good for marketing your products that may interest you.
The optimal choice is not to choose keywords with many searches. It is best to aim for mid and long tail keywords. While these keywords have fewer monthly searches than popular ones, have less competition with which you can deal with.
On Page SEO
On Page SEO is one of the factors that has recently become more important.
Remember that after you select your main keywords, you should use the contents that you generate. You can do it by placing them in titles, subtitles, in the body of your content in the alt attribute of images in the meta tag description, etc.
Also, the loading speed will become more important due to the continued increase in the use of a smartphone to surf the Internet. Jacksonville SEO experts have mastered on page optimization strategies that will help your site.
Friendly URL keywords
It is now more important to use the main keyword in the domain name and the URLs of other sections.
If you have not started your website, include your main keyword in your domain so you can rank it as quickly as possible. If you have a flower shop in Jacksonville, a good domain name would be floristinjacksonville.com.
On the other hand, the remaining URLs of your website should be friendly. This means that you enter keywords that make sense to the content in the URL slug, thus avoiding the use of parameters and strange characters that a person does not understand.
If you use a CMS like WordPress, the default URLs are not friendly, so you’ll have to go to Settings> Permalinks and select the option “Post Name.” Thus, every time you create a new page or article, the URL will contain the title described. However, edit the link leaving only the main keywords.
Google sees the links as recommendations. That is if a website puts a link pointing to your page, understand that you are recommending and if the Web has much relevance and authority, the linked page will climb a few positions at once, especially if it is too low.
However, these links, also called backlinks, cannot just be of any type.
There are links Do Follow and links No Follow. The first pass authority from the source page to the destination while the latter not.
As you can imagine, you want the Do Follow coming from Web sites with a higher domain authority. The higher, the greater the push up in the results.
Therefore, start getting quality links or backlinks from Web pages related to your topic and have an authority superior to your domain. Companies that offer search engine optimization in Jacksonville, FL have quality links for different niches.
CTR + Bounce
Another SEO tip that will triumph past 2017 is to lower your bounce rate and try to increase your click through rate. If users click on your pages much more than the result above you, Google will understand it as your link is better than your competition and you will rise gradually.
The bounce rate is the rate of users who come to your website and have returned to where they came without interacting with your site. This usually occurs mainly because your title announces something then do not show in the content, or because you have a problem of usability and responsiveness for some specific devices.
Google has already said that the user experience will be one of the key factors of ranking. And the CTR and bounce rate together, are one of the best indicators of this.
Imagine a user searches Google with a keyword. The person usually clicks the first and see if it was what he wanted. If the user turns to the page not found or the website is not what the user is looking for, Google will take it as a negative point for the Web.
Also, if that person goes to the second result and is browsing the website because he found what he is looking for, it will increase the CTR and lower the bounce rate for that second site. Google understood that the second result is better than the first and will change positions if this behavior is repeated with more people.