Administratively there are several functional areas of a company that is embodied in the organization. All are vital for the proper functioning and profitability. Sometimes, entrepreneurs, mainly small and mid-size company will give more importance to some areas such as production or accounting. However, growth should be holistic because all functional areas of an organization are equally important.
There is no use of having the best production processes or operations if the staff is not motivated, hence the Human Resources. High-quality products won’t do a company any good if expected sales are not meet, which is a marketing responsibility, which is a relatively common occurrence.
Marketing and other functional areas within a company provide various benefits to the company owners. Entrepreneurs must take into account to achieve profitability of their businesses. Here we list some advantages of having an effective marketing.
-It is the department’s responsibility to work with Advertising, Public Relations, Sales, Product Development, among others. All those departments complement each other to provide a comprehensive approach to marketing strategy.
-Detects and generates new business opportunities for the company, which has the vision to make it profitable and disseminate the existence of different products handled.
-It serves as the intermediary between the customer and the company. The department is also responsible for meeting the customer needs and at the same time for the enterprise to have profitable returns.
-It is in charge of providing publicity to the brand of the company, its products, services and thereby also increase sales and profitability.
-Manages to generate competitive advantages for the company to differentiate itself from businesses in the same industry.
Marketing is a powerful tool that can make any business grow. It can identify customer needs and treat them as people.
That is why this website is dedicated to providing entrepreneurs useful information, recent news, and tips about marketing. More articles will be published on this blog in the coming weeks and months. Feel free to send us any questions, suggestions or comments via the contact us form.